The Role of Marketing in Businesses and Methods of Implementing Innovations
Keywords:
Marketing, branding, major companies, research, businessAbstract
Marketing plays a key role in the success of companies, even the most famous ones. Systematization of branding, marketing and customer relations give great results. This article examines marketing using examples of large companies such as Coca-Cola, Apple, and others to show their methods and actions, research that are applied to global economic changes in the world and the 21st century today.
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Coca-Cola (2024). Coca-Cola Reports Fourth Quarter and Full Year 2023 Results. [online] www.coca-colacompany.com. Available at: https://www.coca-colacompany.com/media-center/fourth-quarter-full-year-2023-results.
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