Lived Experiences of Content Marketing Professionals: A Phenomenological Study

Authors

  • Araza, Dwecyl Rhe D. Baco, Kathleen P. Student Researcher, PAVIA NATIONAL HIGH SCHOOL, Department of Education-Philippines
  • Bacolcol, Althea Krizzie V. Gulmatico, Student Researcher, PAVIA NATIONAL HIGH SCHOOL, Department of Education-Philippines
  • Florence S. Malones, Mcallester E. Student Researcher, PAVIA NATIONAL HIGH SCHOOL, Department of Education-Philippines
  • Simangca, Tara Nicole B. Student Researcher, PAVIA NATIONAL HIGH SCHOOL, Department of Education-Philippines
  • Villarosa, Glenice Philane D. Student Researcher, PAVIA NATIONAL HIGH SCHOOL, Department of Education-Philippines
  • Reyjean C. Porras Research Teacher, PAVIA NATIONAL HIGH SCHOOL, Department of Education-Philippines

Keywords:

Content marketing, target market, practices, challenges, and opportunities

Abstract

The aim of the study is to gain a deeper understanding on the practices, challenges, and opportunities that exist in the field of content marketing in Pavia. By studying the experiences of professionals who engage actively in content marketing, researchers can gain valuable insights into the strategies, tactics, and approaches that are most effective in creating and distributing content.

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Published

2024-03-25

How to Cite

Araza, Dwecyl Rhe D. Baco, Kathleen P., Bacolcol, Althea Krizzie V. Gulmatico, Florence S. Malones, Mcallester E., Simangca, Tara Nicole B., Villarosa, Glenice Philane D., & Reyjean C. Porras. (2024). Lived Experiences of Content Marketing Professionals: A Phenomenological Study. International Journal of Informatics and Data Science Research, 1(1), 54–71. Retrieved from https://scientificbulletin.com/index.php/IJIDSR/article/view/17

Issue

Vol. 1 No. 1 (2024): International Journal of Informatics and Data Science Research

Section

Articles

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