Prospects for the Use of Innovative Marketing Technologies

Abstract

This article explores the prospects of using innovative marketing technologies in contemporary business environments. It highlights the transformative impact of digital advancements on marketing strategies, including the use of artificial intelligence, big data analytics, and immersive technologies. The study reviews relevant literature, outlines effective methodologies, and presents findings on how these technologies can enhance marketing effectiveness. The results emphasize the importance of continuous innovation and adaptation in marketing practices.