The Effectiveness of Pragmatic Strategies in Advertising

Abstract

This article examines the topic “The effectiveness of pragmatic strategies in advertising: the example of Uzbek and French.” The article analyzes pragmatic strategies used in advertising texts, their impact on language and culture, as well as how they affect the target audience. Using examples of advertising in Uzbek and French, the author examines the social values, customs, and emotions expressed through advertisements. It shows how pragmatic strategies are effective in attracting audiences through, for example, contextual use of language, rhetorical techniques, emotional appeal, and spiritual connections. Uzbek advertisements appeal to a wide audience, emphasizing traditional values and family ties. French advertisements, on the other hand, emphasize modernity and individualism, emphasizing aesthetic aspects.