Application of Marketing Strategies in the Development of Rural Tourism in Navai Region

Abstract

This article analyzes the role and effectiveness of marketing strategies in the development of rural tourism in Navoi region. The authors put forward practical proposals for developing effective advertising strategies in rural tourism based on modern approaches such as target audience identification, digital and social media marketing, regional branding and storytelling. The article also presents a comparative analysis of the international experience of European and Central Asian countries, and draws conclusions and proposals based on the opportunities in Uzbekistan. The tourism potential of Navoi region, in particular, ways to increase tourist flows through innovative marketing approaches in promising destinations such as Sentob and Sarmishsoy, are scientifically highlighted.