Current State and Trends of Digital and Media Advertising Effectiveness in Uzbekistan

Authors

  • Akhmedova Nazokat Zikirillo daughter TTLII "Corporate management" department, doctoral student

Keywords:

digital economy, digital technologies, commercial platform, marketing, digital marketing, media marketing

Abstract

Today, digital technologies are increasingly penetrating into all aspects of life, which, in turn, makes digitization an urgent task on the agenda. Based on this, this article analyzes trends in the world and Uzbekistan regarding the creation of digital advertising.

References

Gulyamov SS and others. Blockchain technologies in the digital economy. T.: Economy-Finance, 2019. 396 p.

Begalov B.A., Analysis of user demand in evaluating the quality of information systems being created for small business entities. Scientific electronic magazine "Economy and innovative technologies". No. 1, January-February, 2015

Bobojonov A.B. Methodological aspects of development of business of information products and services in Uzbekistan.: Ph.D. dis. iqt. science. - Tashkent: TDIU, 2018, - 155 pages.

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Published

2024-08-10

How to Cite

Zikirillo daughter, A. N. (2024). Current State and Trends of Digital and Media Advertising Effectiveness in Uzbekistan. American Journal of Open University Education, 1(6), 17–21. Retrieved from https://scientificbulletin.com/index.php/AJOUP/article/view/100

Issue

Vol. 1 No. 6 (2024): American Journal of Open University Education

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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